Content and Copywritng

Client: Yankees Magazine
Industry: Sports

With the largest circulation of any team publications in North America, Yankees Magazine charged Zookeeper with writing the definitive article on the top 10 Yankee sluggers of all-time. No pressure. And they needed it in four days. Combing through 24 books, scouring the Internet, sifting through statistics, uncovering long-forgotten stories and thoughtfully selecting the 10 players, Zookeeper wrote this 3,200-plus-word article for the 26-time World Champions.

Read Article Page 1+2 • Page 3+4 • Page 5+6 • Page 7+8

“Some firms billing themselves as ‘creative’ are anything but… Zookeeper remains a polestar of the industry for original material, and we couldn’t have done better for clean copy on a tough production schedule. A thousand thanks.”
–Mark Mandrake, Vice-President of Publishing, Multimedia & Photography, New York Yankees