Client: Nike
Industry: Sports
The mission: To create an eight-page direct mail piece that would be the centerpiece of the May/June 2000 issue of Eurosport, a soccer apparel, footwear and equipment catalog. Given a list of products and little creative direction, we took the ball and dribbled with it.
We came up with a fun theme that we thought would appeal to our target audience, soccer-playing males between 12 and 21. Using existing photography with new illustrations, we created a look that was high-tech orientated and computer-driven. Over the course of a month, we came up with a spread that talked about Nike soccer gear in a way that hadn’t been done before while imaging Nike athletes as secret agents.
Nike’s Soccer Division loved it. In a catalog that can be politely described as busy, we created something that stood out and received tons of attention. Nike upped their printing run to 300,000. And sold a lot more gear than they’d anticipated.
Read Pages 1+8 • 2+3 • 4+5 • 6+7
