Based in Los Angeles, Zookeeper herds together best-of-breed talent to produce breakthrough, award-winning creative work.
Content and Copywritng
Client: Nike
Industry: Sports
Brainstorming with a four-person content group, Zookeeper helped come up with the concept for this campaign in spring 1998 that teamed Nike products with black-and-white stock photographs and humorous lines to provide an arresting contrast to the color-saturated NIKETOWN pavilions. Zookeeper art directed and wrote the performance panel displays pictured here.