Logos

Client: Chainsaw Chil/Kolar Worldwide
Industry: Food Product

Grab a bowl of courage before chowing down some Chainsaw Chili that’s tasty and hotter than lit napalm. When Kolar Worldwide selected us to create the logo for their latest food product, we were excited to design a brand identity as tough as its name. First we illustrated chainsaw-wielding Rusty, the sturdy, reliable and oh-so-quirky mascot to appeal to their target audience. Then we crafted the custom logotype. The colors, always important in food packaging, reflect the traditional red and brown colors of chili, with a hungry yellow splashed in. The result is an arresting brand identity sure to get your attention on your next walk down the grocery aisle.

“We put our trust in Zookeeper to update our registered trademark, CHAINSAW® Chili, and they delivered BIG. Their professional approach and collaborative tone seasoned all interaction, from initial concept to the finished file. This project was complex from a targeting and branding standpoint. Even so, the final results, delivered on-time, were outstanding by any measure. A big thank you to Zookeeper!”
–Dave Kolar, Kolar Worldwide