Client: BabyNames.com
Industry: Entertainment
With nearly 2 million unique visitors a month and a steadily increasing audience, BabyNames.com wanted a new brand identity that played off their long-standing tagline, “Naming The World One Baby At A Time.” Zookeeper designed this logo to be approachable and friendly. The modified Futura font comes together in the middle to hold a globe, symbolizing the site’s ambitious scope of detailing the history and meaning behind every person’s name on the planet.
