Around Los Angeles, “I Lost Me To Meth” billboards are all over town. The anti-meth campaign launched by the California Department of Alcohol and Drug Programs earlier this year spotlight forlorn meth users with a handwritten scrawl that reads “I Lost Me To Meth.”

Isaac took this idea and created this custom type. We screenprinted a few samples this summer.

Pictured here is our good friend and hockey buddy Ken Jordan of The Crystal Method wearing our “I Lost Me To The Crystal Method” T-shirt at the group’s recent DJ show in Salt Lake City:

We’re extremely pleased to announce that Logo Lounge selected the logo we produced for The Neighborhood Group to be in their new book, Logo Lounge 5, which will be published in June 2009. Over 33,000 logos were submitted for consideration and the final collection “is not only an excellent point-in-time examination, it is full to the brim with inspiration, higher thinking and craftsmanship.”

Zookeeper works by herding together best-of-breed talent to produce breakthrough, award-winning creative and this case was no different. We enlisted the exceptionally talented Jeff Pollard to create this brand identity for The Neighborhood Group, an emerging real-estate company located in Portland, Oregon. Read more about our design intent for the brand identity for The Neighborhood Group here.

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A clever tagline describes the essence of your brand to your customers in just a few words.

The ideal branding slogan instantly conveys the concept of your brand. Optimally three to five words, a memorable and successful catchphrase summarizes your company, product or service with the right tone and attitude to make a lasting impression.

Are you getting your brand message across clearly? We can .

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Many more exciting things to announce as well, so stop back soon.

Gone is our old identity, which served us well since I started Zookeeper nearly 10 years ago in February 1999, and featured a giraffe. The photo below I purchased a couple of years ago from Drew Force, who also runs his own design firm, located up in Portland. Drew loves to go to Africa on safari and has taken some stunning photographs that have been featured in his art-gallery shows. I loved the giraffe skull below that he captured and expertly composed. A fitting metaphor for the moment.

Want to learn how we can help your business achieve similar results? Contact us today.

We’re currently in the process of a complete redesign of their site that will feature a blog, more interactivity and a freshly updated look. We’ve just uploaded the monthly site update which you can check out below.

Iwata-Medea Website

After a while, you notice certain patterns behind their junk mail. What’s become very obvious is that the spammers have a marketing plan. But how do you cut through all the clutter, especially when you are competing against all of the other spams in your inbox? I noticed they had a top ten CNN stories of the day one going a couple of weeks ago. But yesterday, they really took it to the next level. I’ve gotten hundreds of these new ones, with the title:

“We have hijacked your baby”

The message goes on to tell me how I “must pay once to us $50 000. The details we will send later...” Then they are nice enough to attach a “photo.”

Very tricky, spammers. Imagine the havoc you could cause if English was like your fourth language…

Our good friend and emerging voice-over superstar Mike Vaughn invited me out to the Dodgers-Phillies game last Thursday.

Here’s a photo of newly acquired Manny Ramirez stepping to the plate early in the game. The Dodgers are completely transformed with Manny in the lineup, a totally different team with playoff aspirations. Dodgers fans were always on their feet and cheering when Manny approached the batter’s box:

Ken Jordan of The Crystal Method invited us out to the Blur party last Wednesday at the Henry Fonda Musicbox. The Crystal Method mixed an awesome DJ set that brought the place alive:

Carmen Electra even made a brief appearance – she’s the second one from the left. My iPhone isn’t a big fan of a) dark places or b) movement:

The previous night I was at a surprise birthday party for Ken in North Hollywood that migrated over to The Crystal Method studios. The Crystal Method have a new album coming out later this fall that they previewed – it sounded great and features a couple of incredible tracks by Peter Hook of New Order and Joy Division fame laying down riffs.

Kenny’s cake, as you can see here, was not only a festival of lights, but also had his likeness screenprinted on. You know you’re big-time when they print your picture on the cake:

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About a father and son trying to survive in a nuclear winter landscape, the best-selling, Pulitzer Prize-winning “The Road” by Cormac McCarthy is one of the great novels of our time – I can’t recommend it highly enough. Brilliantly written – and so compelling you’ll want to read it one sitting.

The movie, starring Viggo Mortensen, is scheduled for release by Miramax for Thanksgiving. The Los Angeles Times had details of the filming yesterday:

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