Apache from oneedo on Vimeo.

Check out the groovy animation in this music video for the band Danger Beach on Dream Damage Records. Super cool and inspiring.

We created an illustrated identity intended to surprise then endear, a magical unicorn with a mischievous mustache. The strong, bold logotype below was customized to be completely unique to The Den. Not taking itself too seriously, the logo symbolizes the fun times to be had at The Den, an unpretentious, favored hangout in the heart of LA.

In the project kickoff meeting, David came wearing a black fedora and was brimming with ideas, sparking the concept that would become the final logo. Zookeeper illustrated a custom iconic mark of an inspired fellow with creative thoughts bursting from underneath the hat. The fun logotype was customized and then filled with lights to symbolize ideas popping to life. The finished product is an identity embodied with excitement, energy and approachable sophistication, the same qualities Hollywood Coaching brings to its work. 

What is the Master Library series? Like the existing (and continuing) LogoLounge book series, the Master Library books will bring you exemplary logo design work from creatives around the world. Each book in the Master Library series will focus on a very specific logo design category.

Our logos that were chosen include the identity for Valley Ice Arena (enclosure) and Peter B Media (typography). We now count five identities that have been published in LogoLounge books. 

Legendary typographer, logotype designer and teacher Doyald Young died on Monday. After I moved to L.A. nearly four years ago, I became much more aware of his impact in the design world. He was a long-time Art Center professor in Pasadena and design bookstores here would carry his brilliant and inspiring books. He would make trips from his home in Sherman Oaks to personally deliver his books to Hennessey + Ingalls locations in Hollywood and Santa Monica. Circulation was limited – Amazon and other bookstores do not often carry them. 

I can't recommend his three terrific books on logos and logotypes highly enough. I'd encourage anyone with an interest in typography and logotypes to add Dangerous Curves: Mastering Logotype Design, Fonts & Logos and Logotypes & Letterforms to your design library while they are still available. They are essentials. You can order them here:

Doyald Young's Official Site

Some other good links to learn more about Doyald and his remarkable career:

A Recent Interview

Fonts He Designed at MyFonts.com

Biography 2009 AIGA Medalist Award

The Poet of Letterforms: The Passing of a Legend Doyald Young

Wikipedia Entry

(Photo by Don Perdue)

And zombies. Breaking stuff.

Do music videos get much better than this?

We like.

A good read from The New York Times on how cartoonish designs are dying off as hockey logos return to their classic roots.

Check out more of his art at his site.

AllBusiness.com Article

Zookeeper researched then brainstormed a logo concept that would symbolize the energy of the lights that are used in the hothouses, as well as an idea that would represent growth.

We designed this logo with an “o” that beamed with glowing energy and an “f” that forms a leaf. Then we darkened the green in the “fresh” type to show the magic of the light ripening into fresh vegetables.

We created their new logo using transparent circles of color that smartly come together to form a unique shape. We customized the typeface, which was chose for its smooth curves and friendly personality. The result is a vibrant, fun logo that immediately conveys visually what the retail store does.

Zookeeper also wrote their new tagline, “The Art of Fun.”