David Brownstein, founder of Hollywood Coaching, approached us for a new logo for his professional development business that caters to movie studios and entertainment executives. He desired a logo that would appeal to both companies and individuals, with a modern, fun feel. In the project kickoff meeting, David came wearing a black fedora and was brimming with ideas, sparking the concept that would become the final logo. 

Zookeeper illustrated a custom iconic mark of an inspired fellow with creative thoughts bursting from underneath the hat. The fun logotype was customized and then filled with lights to symbolize ideas popping to life. The finished product is an identity embodied with excitement, energy and approachable sophistication, the same qualities Hollywood Coaching brings to its work.

“Dave and the Zookeeper crew did a great job synthesizing my strange gumbo of requests to visually define my brand. Once I gave them the green light, our first meeting was a design brief to get clear about my business goals and visual preferences. At the end of that meeting, Dave asked what one outcome of the process did I want from them. ‘Amaze me,’ I said. They did.”
–David Brownstein, Hollywood Coaching

After creating the new name for this Los Angeles-based kids clothing company, we imagined the Apparel Monster. An illustrated creature threaded together with a zipper neck and button head to be imaginative, fun and playful. More whimsical than scary, the Majicco logo serves as the flag for the stylish, European-influenced brand that’s taking a hip and cutting-edge approach with its fashion designs for kids.

We customized a classic font, tweaking it to be youthful and infusing it with an attitude of play, with the two o’s combined to symbolize childhood stretching to infinity. The uncommon gold and silver coloring is intended to make an immediate, bold impression.

“I LOVE LOVE LOVE the logo. I love it so much. It’s very current and playful. It’s so modern. I’m just ecstatic.”
–Strauss A., Majicoo Founder

Benson Marketing Group provides custom printing solutions to retail stores across the country, delivering hundreds of unique products that include bags, labels and tags. While focusing on country stores that sell folk art and antiques, Benson Marketing Group sought a new brand identity that would allow them flexibility in the future as they expand their business to serve a wider umbrella of stores, while appealing to a largely female client base.

Brainstorming and pondering many possibilities, we wanted to create a logo that symbolized the delight a customer would feel when leaving a store with a gift or new find. Zookeeper created a custom illustration of a ribbon, with a playful swirl, and colored it red to pop with excitement.

**We’re extremely pleased to announce that Logo Lounge selected the logo we produced for Benson Marketing Group to be in their new book, Logo Lounge Volume 6, published in February 2011. This brand identity was selected by an international panel of judges in an “incredibly competitive judging session with over 34,000 logos entered.”

“I love the logo.”
–Tony Benson, CEO, Benson Marketing Group

Since 1979, Beverly Coachcraft has established a reputation as one of the top collision repair service centers, specializing in Mercedes-Benz, BMW and Audi automobiles. Factory-certified, Beverly Coachcraft wanted to reinforce its position as a professional repair shop with high integrity that guarantees its work and the best option for repairing late-model German cars in Los Angeles.

Their previous mark, created when the company first opened, looked dated with numerous different applications of the logotype throughout their shop and online presence. This redesign took their existing identity and greatly evolved it.

We created the mark to be flawless to reflect the shop's work, with every angle smoothed, streamlined and equally proportioned. The logotype was expertly typeset to put the emphasis on Beverly, then customized to be completely unique to Beverly Coachcraft. The contrasting red and blue were chosen to convey passion and stability.

Zookeeper also created the tagline for Beverly Coachcraft, "Caremanship." This tagline will be the basis for their new advertising campaign to show how Beverly Coachcraft combines care and craftsmanship to deliver exceptional results to its customers.

Located in West Hollywood in the shadow of the legendary Chateau Marmont, The Den of Hollywood wanted to rebrand the restaurant and bar with a fresh identity to signal their new ownership. Zookeeper was enlisted to take over The Den's social media in late 2010, giving us unique insight into their customers and discovering a dedicated, hip core of regulars, many of whom work in the entertainment industry. With Pink Taco moving in across the street later in 2011, The Den's management was willing to go with a new look that pushed the envelope.

We created an illustrated identity intended to surprise then endear, a magical unicorn with a mischievous mustache. The strong, bold logotype below was customized to be completely unique to The Den. Not taking itself too seriously, the logo symbolizes the fun times to be had at The Den, an unpretentious, favored hangout in the heart of LA.

“Shawnie and I are excited to welcome Bernie into our family, we love him. We are very pleased with how the logo turned out.”
–Brett Latteri, The Den of Hollywood  

Centered around an outdoor fire pit on the patio and an inside fireplace, this alternate logo for The Den Of Hollywood focuses on fire and the unusual down-leading staircase at is entrance. Descending into a devilishly good time for the evening? Warmth, passion and fun light up this theme. 

The logotype was created by hand to be completely original to reflect the eclectic cast of artistic characters that this West Hollywood restaurant and bar attracts. Entertainment types from the film, TV and music industries make up the bar's core customers, with  the occasional A-list celebrity thrown in for good measure. 

A start-up farming company that grows vegetables year-round in hothouses in Oregon, SolarFresh came to us seeking a brand identity that was fresh, vibrant and full of life.

Zookeeper researched then brainstormed a logo concept that would symbolize the energy of the lights that are used in the hothouses, as well as an idea that would represent growth.

We designed this logo with an “o” that beamed with glowing energy and an “f” that forms a leaf. Then we darkened the green in the “fresh” type to show the magic of the light ripening into fresh vegetables.

“We love our logo. You did a wonderful job! Thank you, Dave, for everything! We really appreciate it.”
–Michelle Haworth, SolarFresh

With uneven corners, splintering benches and more faulty faucets than hockey pucks, the 40-year-old Valley Ice Arena may appear run down. But to our eye, it looks great – an old barn loaded with character and personality. The Zookeeper-produced logo and tagline lends a gritty, fun feel that differentiated the rink from other brand-new but sterile arenas in the Portland, Oregon-metro region.

Zookeeper also created the tagline, "The Rink with character. And characters."

***Our brand identity for the Valley Ice Arena has been selected for inclusion in the new Logo Lounge Masters Library Series book, "Typography and Enclosures" from Rockport Publishers to be published in 2011. 

Based in Los Angeles, Peter B Media produces a wide variety of entertainment and events, from music recordings to award shows. The company needed a new logo to reflect the excitement surrounding its programs and events.

Zookeeper set the type with the P and B to be dominant, with the middle letters all connecting. Placed on a black background for dramatic effect, the dynamic logotype was formed out of numerous points of light and then given a strobed effect to appear to glow.

***Our brand identity for Peter Be Media has been selected for inclusion in the new Logo Lounge Masters Library Series book, "Typography and Enclosures" from Rockport Publishers to be published in 2011. 

Screaming eagles. Demonic clowns. Saintly angels. Artist Matt Andrews sends them down the road in serious style. He imagines and then paints inspiring images on bikes, trucks and cars. He came to us seeking a brand identity for his new airbrush studio named Hypnotic Air. We created this logo to reflect the energy and impact of his impressive painting style.

The custom-illustrated swirl draws the eye in and doesn’t let go. The type was heavily altered to have a unique feel. We also worked to give the logo a sense of depth and dimensions. Just don’t stare too long or you will get very sleepy…

“That is definitely a WINNER!  It looks great. It’s very intense and compelling, the exact way I want my art to be portrayed. It really gives it a whole new personality. Good job, guys.”
–Matt Andrews, Owner, Hypnotic Air

Zookeeper directed the creation of the new logo and logotype for The Neighborhood Group, an emerging real-estate company in Oregon and Washington, to be welcoming and friendly, while exuding elegance and symbolizing trustworthiness. The clustering of homes and the upward arrow above the ‘i’ were designed to suggest the idea of community, movement and appreciation.

**We’re extremely pleased to announce that Logo Lounge selected the logo we produced for The Neighborhood Group to be published in Logo Lounge 5, found in nearly every bookstore in the U.S. Over 33,000 logos were submitted for consideration and the final collection “is not only an excellent point-in-time examination, it is full to the brim with inspiration, higher thinking and craftsmanship.”

“Dave, that looks so good! I am very impressed”
–Scott Davison, The Neighborhood Group on his new brand identity

“The Hills.” The Super Bowl. The hottest network TV shows. The Final Four. Box office hits. The Academy Awards. The craziest car chases in LA. When the world’s biggest entertainment, sports or news companies need the best aerial photography and images, they call upon Airborne Images of Los Angeles. Shooting primarily from helicopter platforms, the growing company delivers exceptional aerial productions, helicopter services and photography for its clients.

Airborne Images called upon Zookeeper to re-imagine its brand identity. We created this new logo to reflect Airborne Image’s dynamic movement and speed, technical precision and innovative, cinematic eye.

With an intentionally controversial name, Eat Naked is poised to get attention with a book slated for publication in June 2011 and an expansive brand launch.

Eating naked is a way of eating that’s delicious, fun, accessible and, best of all, makes you look and feel great naked. Eating naked is eating without the extras. Eating naked is eating fresh food that’s whole, organic, unrefined, and often comes unpackaged.

Light, lively and playful, the Eat Naked logo was created to grab attention with a bigger type and an energetic red for ‘Naked,’ designed with the disappearing ‘a’ to hint at the core of the brand’s message. We also consulted on the catchy name and wrote the tagline for the nutrition brand.

“Working with Zookeeper has been an absolute pleasure. Somehow Dave managed to step inside my brain and create the exact look and feel I had envisioned. His customer service is exceptional and his designs are really creative without imposing his stylistic preferences on the client. I cannot recommend him highly enough. And I am totally in love with my new logo and website. I was wildly impressed.”
–Margaret Floyd, Eat Naked

Balloon Celebrations has been Los Angeles’ premier party planning corporate event company since 1981. The boutique shop employs a small army of balloon crafters and manipulators that can literally transform plastic helium into breathtaking works of art for any occasion.

We created their new logo using transparent circles of color that smartly come together to form a unique shape. We customized the typeface, which was chose for its smooth curves and friendly personality. The result is a vibrant, fun logo that immediately conveys visually what the retail store does.

Zookeeper also wrote their new tagline , “The Art of Fun.”

“Crazy cool! I just screamed!  VERY cool!!!!!!”
–Cyndy Jasiman, Owner, Balloon Celebrations

A mobile software company focused on locating lost or stolen cell phones, iTag enlisted Zookeeper to launch their new brand and bring it to market.

Re-imagining their existing identity, Zookeeper struck upon the idea of sonar and sending out a location-based signal for the mark. The i and T in the logotype were crafted to "bend" inward, fitting together to receive the signal. The colors were chosen to represent values iTag wanted to convey, like safety and security.

The identity was featured across many mediums, including their website, interactive ads, social media and TV ads on ESPN and other networks. Zookeeper also created iTag's tagline, "Lost. And found."

“Wow, Dave it looks awesome! I love it. Thanks so much for the work. I am excited to see it all come together. I gotta tell ya, you are a masterful design artist!”
–Lance Parker, iTag

A new consulting business focused helping people or important causes reach a higher level of success, Changemakers Toolbox provides the coaching, training, programs and tools for “changemakers” who want to create the mindset of a leader and make a bigger difference in the world. The Canadian company helps its clients get closer to finding and living out their purpose so they can create more fulfillment in their lives.

We created this brand identity to be bright and optimistic, with type that has a fun, unique and inviting feel. The illustrated toolbox comes alive with a bold red and energetic yellow glow, as symbolic images fly upward.  Strong, powerful and full of life, the new logo aims to reach out and invite a wide audience in North America and beyond.

Zookeeper also created the tagline, "Open Your World."

“Having a compelling brand is all about drawing attention to your product or service. Dave was able to create a logo that not only reflected my style but also encouraged me take it up a notch and present a bolder image to the world. Ultimately his work has helped me be more confident in what I offer and make a bigger impact. Thanks for a great logo. You’ve been a star.”
–Lisa Princic, ChangeMakers Toolbox

A notable fashion designer, artist and former Nike colleague, Cindy Bloomfield came to us with a specific vision for her company's identity. Named for the famed mountain behind her studio in Honolulu, Diamond Head Circle Design creates original works for wealthy art and furniture dealers, and well-heeled clients.

Aiming for the logo to be "like a piece of jewelry you wear or an art piece you want to hang up," Cindy desired a sophisticated, clean, pure aesthetic. She loves black and white, modern and simple.

We created the logo to appear to be a hand-stamped mark, with the d, h and c coming together to form a one-of-kind monogram. The logotype below the circle was crafted with an original texture inspired by the islands. The result is a refined identity intended to invoke beauty, balance and tranquility.

Zookeeper also created the tagline for Diamond Head Circle Design, "Life is a work of art."

“Thank you for a great logo! Good to go!”
–Cindy Bloomfield, Diamond Head Circle Design

Grab a bowl of courage before chowing down some Chainsaw Chili that’s tasty – and hotter than lit napalm. When Kolar Worldwide selected us to create the logo for their latest food product, we were excited to design a brand identity as tough as its name. First we illustrated chainsaw-wielding Rusty, the sturdy, reliable and oh-so-quirky mascot to appeal to their target audience. Then we crafted the custom logotype. The colors, always important in food packaging, reflect the traditional red and brown colors of chili, with a hungry yellow splashed in. The result is an arresting brand identity sure to get your attention on your next walk down the grocery aisle.

“We put our trust in Zookeeper to update our registered trademark, CHAINSAW® Chili, and they delivered BIG. Their professional approach and collaborative tone seasoned all interaction, from initial concept to the finished file. This project was complex from a targeting and branding standpoint. Even so, the final results, delivered on-time, were outstanding by any measure. A big thank you to Zookeeper!”
–Dave Kolar, Kolar Worldwide

A custom jewelry business that uses the finest gemstones and best materials, Minabea handcrafts special occasion and bridal pieces. Each piece is unique and is considered to be wearable art. Owner Christi Schimpke designs the jewelry, selecting their favorite stones and working with each customer to create a truly custom piece.

Christi taught herself how to do this style, but was ultimately influenced by her grandmother, MinaBea, who taught her how to make all sorts of stuff.

Christi came to us without a name for the company…MinaBea seemed like a natural fit and the domain, Minabea.com, was available.

We created this clean, sophisticated, high-end identity with handcrafted, illustrated "gems" floating above the logotype, which was chosen for its clean yet intricate look. Unassuming and balanced, the logo's colors were selected to be fresh and sophisticated.

Zookeeper also created the tagline for Minabea, "be remembered."

“Thanks, Dave, I really appreciate all your hard work. I’ve been getting fantastic responses to my logo!”
–Christie Schimpke, Minabea Jewelry

A website "for teens to share, learn and expand their perspectives," IntoMyOwn.com wanted to be perceived as an intriguing, alluring, fun, educational and helpful resource for teens and young adults to visit. The perception included being seen as an organization that understands what challenges the youth of today are facing, and respecting the need for them to be heard, seen and respected for their individuality, creativity and resilience.

Zookeeper created a concept with the three words of the name coming together from a light sketch to a solid word, symbolizing the journey from the teen years to adulthood.

“Not only was it critical to have a logo that accurately communicated the intention behind my company, Into My Own, but I also wanted the designer I hired to demonstrate the same genuine interest I had in wanting to powerfully connect with my customers. Dave at Zookeeper did just that. The process began with a thorough and thoughtful interview to learn about important aspects of my new business, so that Zookeeper was crystal clear on how to move forward with the design. The creative timeline steps necessary were laid out in advance, all of which were met on the date promised. Dave created a strong alliance with me, where feedback was heard, respected, and Dave helped me to feel and know that I was part of the Zookeeper creative team.  I am delighted with the logo and for the opportunity to work with a company as talented and dedicated as Zookeeper.”
–Alicia McLucas, Into My Own

Hollywood director, writer and producer Jon Polansky enlisted Zookeeper to brand his entertainment company, No H Productions. As a movie director in Los Angeles with a notable last name, Jon sought to place the emphasis on his first name and make his company’s moniker memorable.

We created the movie-production company’s logo with a big and bold NO H, and a film spool to be instantly evocative of the industry his business is in. We then splashed it with a vibrant green color to symbolize growth and fun, reflecting the spirit of a production company on the rise.

“Looks great, Dave!  Thanks for all your excellent and hard work.”
–Jon Polansky, Director, No H Productions

An emerging entertainment-and-technology consulting company specializing in talent management, new media, business development and strategic initiatives, LBK Global focuses on making connections. Their mission is to identify new trends and assist their clients in building key relationships that lead to long-lasting partnerships, new business and increased revenue.

We designed the LBK Global logo to emphasize connections, with the LBK merging with the Global to create excitement. The logomark’s sharp arrow contrasts with the rounded corners to be futuristic yet friendly, with the gradient drawing distinction between the two words.

The brand identity’s mark shows four arrows of connection uniting together, with a plus sign formed in the negative space to symbolize the help and positive increase in revenues that LBK Global can provide to businesses enlisting their services.

The Oregon West Hockey League contacted us to create a brand identity for their new hockey league. Using the metaphor of an owl in the OWHL acronym, we designed this logo to emphasize flight and movement, while using colors that reflected the Pacific Northwest.

Douglas Raub Design + Development specializes in high-end custom home construction. We created this logo to reflect the company’s commitment to exceptional, enduring construction. The mark’s smooth architectural lines were inspired by the craftsmanship of the firm’s recently completed showcase home, and was designed to subtly reference the D and R of the company’s initials. We chose the typeface to be bold, distinctive and spacious, the same feeling that’s invoked when entering one of the homes designed by Douglas Raub Design + Development.

“Dave Waite at Zookeeper designed, built and launched my website in October 2008. I could not be more thrilled with the way it turned out. Dave is a true pro who delivers what he says he is going to do, and does it effortlessly and on time. I have also received rave reviews on my logo and brand identity that Dave designed. It will truely take me to the next level of business for where we want to go. Dave, I could not be more happier and it was a pleasure to do business with you. I can’t wait to do it again!!!”
–Doug Raub, President, Douglas Raub Design and Development

Rasmussen Custom Homes of Salem, Oregon, sought us out to create a unique brand identity that would echo their mission of crafting homes from scratch to fit the commission of each owner. After expertly setting and altering the Rasmussen type, the illustration of the custom home was crafted to perfectly fit with the logotype, symbolizing the same care with which the company designs and builds its homes. The colors were chosen to reflect the distinct, natural colors of Bend and Salem, where the company builds most of its new houses. 

“It was a pleasure to work with Zookeeper. They took a conception and vision that I relayed to them during our meetings and expertly portrayed that vision with the final design and color selections. It captured the essence of what a Rasmussen custom home is.”
–Alan Rasmussen, President, Rasmussen Homes

A cutting-edge stylist located on trendy Robertson Boulevard in Beverly Hills, California, April Tomi was seeking to reinvigorate her brand in a hyper-competitive, fickle marketplace. We created the new brand identity for her business from scratch, turning the A in her name into a blow dryer and crafting the other letters in a script type to serve as a cord and plug. The letters were completely hand-drawn and not based on any existing type to reflect the originality she uses to create every one of her hair stylings.

“I am blown away.”
–April Tomi, Tomi Hair