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Zookeeper Designs the New Logo for SolarFresh


SolarFresh Logo

A start-up farming company that grows vegetables year-round in hothouses in Oregon, SolarFresh came to us seeking a brand identity that was fresh, vibrant and full of life.


Zookeeper researched then brainstormed a logo concept that would symbolize the energy of the lights that are used in the hothouses, as well as an idea that would represent growth.


We designed this logo with an “o” that beamed with glowing energy and an “f” that forms a leaf. Then we darkened the green in the “fresh” type to show the magic of the light ripening into fresh vegetables.


“We love our logo. You did a wonderful job! Thank you, Dave, for everything! We really appreciate it.”
–Michelle Haworth, SolarFresh




Written by Dave Waite on 09/12/10 at 07:57 PM





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