Zookeeper Designs New Logo for Benson Marketing Group

Benson Marketing Group provides custom printing solutions to retail stores across the country, delivering hundreds of unique products that include bags, labels and tags. While focusing on country stores that sell folk art and antiques, Benson Marketing Group sought a new brand identity that would allow them flexibility in the future as they expand their business to serve a wider umbrella of stores, while appealing to a largely female client base.

Brainstorming and pondering many possibilities, we wanted to create a logo that symbolized the delight a customer would feel when leaving a store with a new find that was either a gift or a present to themself. Zookeeper created a custom illustration of a ribbon, with a playful swirl, and colored it red to pop with excitement. The sturdy yet approachable Benson sans-serif type was customized and kerned to give a feeling of space, and a darker blue was chosen to convey trust and security.