Zookeeper Creates The New Logo for LBK Global

An emerging entertainment-and-technology consulting company specializing in talent management, new media, business development and strategic initiatives, LBK Global focuses on making connections. Their mission is to identify new trends and assist their clients in building key relationships that lead to long-lasting partnerships, new business and increased revenue.

We designed the LBK Global logo to emphasize connections, with the LBK merging with the Global to create excitement.  The logomark’s sharp arrow contrasts with the rounded corners to be futuristic yet friendly, with the gradient drawing distinction between the two words.

The brand identity’s mark shows four arrows of connection uniting together, with a plus sign formed in the negative space to symbolize the help and positive increase in revenues that LBK Global can provide to businesses enlisting their services.