David Brownstein, founder of Hollywood Coaching, approached us for a new logo for his professional development business that caters to movie studios and entertainment executives. He desired a logo that would appeal to both companies and individuals, with a modern, fun feel.
In the project kickoff meeting, David came wearing a black fedora and was brimming with ideas, sparking the concept that would become the final logo. Zookeeper illustrated a custom iconic mark of an inspired fellow with creative thoughts bursting from underneath the hat. The fun logotype was customized and then filled with lights to symbolize ideas popping to life. The finished product is an identity embodied with excitement, energy and approachable sophistication, the same qualities Hollywood Coaching brings to its work.
“Dave and the Zookeeper crew did a great job synthesizing my strange gumbo of requests to visually define my brand. Once I gave them the green light, our first meeting was a design brief to get clear about my business goals and visual preferences. At the end of that meeting, Dave asked what one outcome of the process did I want from them. ‘Amaze me,’ I said. They did.”
–David Brownstein, Hollywood Coaching
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ZOOKEEPER
Based in Los Angeles, Zookeeper is a creative company that produces breakthrough, award-winning branding work, including logo and brand identity design, graphic design, website development and advertising campaigns. Learn more>>
