Zookeeper Creates New Identity for The Den of Hollywood

Located in West Hollywood in the shadow of the legendary Chateau Marmont, The Den of Hollywood wanted to rebrand the restaurant and bar with a fresh identity to signal their new ownership. Zookeeper was enlisted to take over The Den's social media in late 2010, giving us unique insight into their customers and discovering a dedicated, hip core of regulars, many of whom work in the entertainment industry. With Pink Taco moving in across the street later in 2011, The Den's management was willing to go with a new look that pushed the envelope.

We created an illustrated identity intended to surprise then endear, a magical unicorn with a mischievous mustache. The strong, bold logotype below was customized to be completely unique to The Den. Not taking itself too seriously, the logo symbolizes the fun times to be had at The Den, an unpretentious, favored hangout in the heart of LA.

“Shawnie and I are excited to welcome Bernie into our family, we love him. We are very pleased with how the logo turned out.”
–Brett Latteri, The Den of Hollywood