Zookeeper developed the logo, tagline and website late last year.

Very, very excited for Margaret.

We created the movie-production company’s logo with a big and bold NO H, and a film spool to be instantly evocative of the industry his business is in. We then splashed it with a vibrant green color to symbolize growth and fun, reflecting the spirit of a production company on the rise.

Reflecting an uplifting, optimistic feel, the copy told the story of PH8, framing the new brand as a fusion of function and fashion for women embracing an active lifestyle.

We wrote the new copy that appeared in their brand guide book, promotional emails, direct mail, call scripts and website.

A short and sweet tagline is a terrific way to differentiate your business from the competition. Coupled with a strong conceptual logo, a tagline brings extra oomph to your brand. 

We’ve recently added a slew of new taglines to our portfolio.

ScriptPhD approached us to help brand a novel-niche consulting business focused on developing creative content that integrates smart science and technology in the entertainment and media industries. The new logo and website introduce a groundbreaking blog that marries science and entertainment in a transformative way. Consisting of writers and guest contributors from a spectrum of artistic and technical backgrounds, ScriptPhD.com provides in-depth coverage of sci-fi movies and television, lectures, panels and conventions, original articles and personal interviews.

Zookeeper produced a logo centered on the idea of an element in the periodic table, with the ‘S’ and ‘PhD’ representing the chemical symbol for ScriptPhD and the phone number acting as the Atomic Mass number. The design and color selection of the science-based brand identity symbolizes evolution, growth and reach.

ScriptPhD’s blog has emerged as a huge success, with a rabid and growing following.

But imagine being on an acid trip and pitching? And not just pitching, but throwing a no hitter, the rarest of diamond gems. Dock Ellis did it back in the day and here’s his almost unbelievable story in this brilliantly illustrated video by No Mas and artist James Blagden:

We created this brand identity to be bright and optimistic, with type that has a fun, unique and inviting feel. The illustrated toolbox comes alive with a bold red and energetic yellow glow, as symbolic images fly upward.  Strong, powerful and full of life, the new logo aims to reach out and invite a wide audience in North America and beyond.

Eating naked is a way of eating that’s delicious, fun, accessible and, best of all, makes you look and feel great naked. Eating naked is eating without the extras. Eating naked is eating fresh food that’s whole, organic, unrefined, and often comes unpackaged.

Light, lively and playful, the Eat Naked logo was created to grab attention with a bigger type and an energetic red for ‘Naked,’ designed with the disappearing ‘a’ to hint at the core of the brand’s message. We also consulted on the catchy name and wrote the tagline for the nutrition brand.

Last year, we designed this poster for a fundraiser hosted by The Crystal Method. We also created this “I lost me to The Crystal Method” T-shirt:

The billowing clouds look like massive mushroom clouds – these pictures don’t do justice the size and scope of the clouds. They are enormous.

My grandfather was a firefighter in my hometown of Troy, NY, and my grandmother and great aunt used to take me to many fires when I was just a kid. We’d sit there for hours and watch the firefighters do everything they could to douse the flames. Very sad two firemen lost their lives today battling the forest fires. And these fires are a long way from being over…

Click on the photos above to enlarge the pictures of the spectacular – and ominous – skies.

Our good friend and client Jovana Grbic of ScriptPhD just sent us this link to The Footnotes of Mad Men. It’s a fascinating companion piece to the show. Check it out.