Zookeeper News + Blog

I found Jesus…

2010-09-01T00:18:39Z

...dancing at the Sunset Strip Music Fest on Saturday.

And we’re back…

2010-09-01T00:13:12Z

After that long pause in the firing, we’re back. Lots of blog updates on the way. Stay tuned…

Zookeeper Creates New Logo for Hypnotic Air

2010-08-27T21:22:01Z

Screaming eagles. Demonic clowns. Saintly angels. Artist Matt Andrews sends them down the road in serious style. He imagines and then paints inspiring images on bikes, trucks and cars. He came to us seeking a brand identity for his new airbrush studio named Hypnotic Air.

We created this logo to reflect the energy and impact of his impressive painting style. The custom-illustrated swirl draws the eye in and doesn’t let go. The type was heavily altered to have a unique feel. We also worked to give the logo a sense of depth and dimensions. Just don’t stare too long or you will get very sleepy…

New OK Go Video

2010-03-08T16:04:37Z

Check out this amazing new video from OK Go, “This Too Shall Pass.” Using a Rube Goldberg machine, they filmed this all in one shot. Wow.

Copywriter buddy Mark Radcliffe featured in short film Lemonade

2010-02-18T08:18:00Z

Good buddy Mark Radcliffe is one of the characters in Lemonade, a short film about a group of advertising professionals who are laid-off in 2008 by a large NYC ad agency and how that changes their outlooks on life. Worth watching:

Eat Naked One Step Closer to Being Published…

2010-02-18T00:42:26Z

Just heard exciting news from Margaret Floyd, an exceptional nutritionist here in LA. She’s getting very close to being under contract for her forthcoming book, Eat Naked, which will explore how eating fresh food that’s whole, organic, unrefined, and often comes unpackaged is a healthier nutritional choice. The book would launch in Spring 2011 and appear in bookstores everywhere.

Zookeeper developed the logo, tagline and website late last year.

Very, very excited for Margaret.

Zookeeper Designs Entertainment Company Logo

2010-02-02T00:02:47Z

Hollywood director, writer and producer Jon Polansky enlisted Zookeeper to brand his entertainment company, No H Productions. As a movie director in Los Angeles with a notable last name, Jon sought to place the emphasis on his first name and make his company’s moniker memorable.

We created the movie-production company’s logo with a big and bold NO H, and a film spool to be instantly evocative of the industry his business is in. We then splashed it with a vibrant green color to symbolize growth and fun, reflecting the spirit of a production company on the rise.

Zookeeper Creates Apparel Monster for Majicco

2010-01-21T18:49:41Z

After creating the new name for this Los Angeles-based kids clothing company, we imagined the Apparel Monster. An illustrated creature threaded together with a zipper neck and button head to be imaginative, fun and playful. More whimsical than scary, the Majicco logo serves as the flag for the stylish, European-influenced brand that’s taking a hip and cutting-edge approach with its fashion designs for kids. We customized a classic font, tweaking it to be youthful and infusing it with an attitude of play, with the two o’s combined to symbolize childhood stretching to infinity. The uncommon gold and silver coloring is intended to make an immediate, bold impression.

Zookeeper Writes the Copy for Bebe’s PH8 Fashion Brand Launch

2009-12-08T21:59:49Z

When fashion brand Bebe launched their new venture, PH8, they enlisted our help to create the new copy for their apparel brand that would replace Bebe Sport in retail locations across North America.

Reflecting an uplifting, optimistic feel, the copy told the story of PH8, framing the new brand as a fusion of function and fashion for women embracing an active lifestyle.

We wrote the new copy that appeared in their brand guide book, promotional emails, direct mail, call scripts and website.

Several New Clients Enlist Zookeeper’s Creative Services

2009-12-08T03:23:39Z

We’ve been fortunate to work with several new clients lately. Check out the roster of companies that have enlisted our creative services.

New Taglines Added to the Zookeeper Portfolio

2009-12-08T01:53:29Z

A short and sweet tagline is a terrific way to differentiate your business from the competition. Coupled with a strong conceptual logo, a tagline brings extra oomph to your brand.

We’ve recently added a slew of new taglines to our portfolio.

Dock Ellis and the LSD No-No by James Blagden

2009-11-20T22:23:51Z

As we all know now, many of our baseball heroes put incredible doses of steroids in their bodies over the years to boost their slugging abilities.

But imagine being on an acid trip and pitching? And not just pitching, but throwing a no hitter, the rarest of diamond gems. Dock Ellis did it back in the day and here’s his almost unbelievable story in this brilliantly illustrated video by No Mas and artist James Blagden:

Zookeeper Creates New Brand Identity for Changemakers Toolbox

2009-11-19T04:07:14Z

A new consulting business focused helping people or important causes reach a higher level of success, Changemakers Toolbox provides the coaching, training, programs and tools for “changemakers” who want to create the mindset of a leader and make a bigger difference in the world. The Canadian company helps its clients get closer to finding and living out their purpose so they can create more fulfillment in their lives.

We created this brand identity to be bright and optimistic, with type that has a fun, unique and inviting feel. The illustrated toolbox comes alive with a bold red and energetic yellow glow, as symbolic images fly upward. Strong, powerful and full of life, the new logo aims to reach out and invite a wide audience in North America and beyond.

Zookeeper Creates New Logo for Eat Naked

2009-11-16T18:01:08Z

With an intentionally controversial name, Eat Naked is poised to get attention with a book soon slated for publication and an expansive brand launch.

Eating naked is a way of eating that’s delicious, fun, accessible and, best of all, makes you look and feel great naked. Eating naked is eating without the extras. Eating naked is eating fresh food that’s whole, organic, unrefined, and often comes unpackaged.

Light, lively and playful, the Eat Naked logo was created to grab attention with a bigger type and an energetic red for ‘Naked,’ designed with the disappearing ‘a’ to hint at the core of the brand’s message. We also consulted on the catchy name and wrote the tagline for the nutrition brand.

The Crystal Method’s Releases “Come Back Clean” Video

2009-10-16T18:31:36Z

Check out our hockey buddy Kenny Jordan’s new video that just released today, Come Back Clean (Kaskade Radio Edit Version). Kenny teams with Scott Kirkland to form The Crystal Method, one of the best selling electronica bands in the world.

Last year, we designed this poster for a fundraiser hosted by The Crystal Method. We also created this “I lost me to The Crystal Method” T-shirt: