Client: Nike
Industry: Sports

Brainstorming with a four-person content group, Zookeeper helped come up with the concept for this campaign in spring 1998 that teamed Nike products with black-and-white stock photographs and humorous lines to provide an arresting contrast to the color-saturated NIKETOWN pavilions. Zookeeper art directed and wrote the performance panel displays pictured here.

View larger Nike Golf + Nike Soccer + Nike Hockey + Nike Golf