Zookeeper Writes the Copy for Bebe’s PH8 Fashion Brand Launch

When fashion brand Bebe launched their new venture, PH8, they enlisted our help to create the new copy for their apparel brand that would replace Bebe Sport in retail locations across North America.

Reflecting an uplifting, optimistic feel, the copy told the story of PH8, framing the new brand as a fusion of function and fashion for women embracing an active lifestyle.

We wrote the new copy that appeared in their brand guide book, promotional emails, direct mail, call scripts and website.