Zookeeper News Article

Zookeeper Designs the New ScriptPhD Logo


ScriptPhD Logo

Client: ScriptPhD
Industry: Entertainment + Media


ScriptPhD approached us to help brand a novel-niche consulting business focused on developing creative content that integrates smart science and technology in the entertainment and media industries. The new logo and website introduce a groundbreaking blog that marries science and entertainment in a transformative way. Consisting of writers and guest contributors from a spectrum of artistic and technical backgrounds, ScriptPhD.com provides in-depth coverage of sci-fi movies and television, lectures, panels and conventions, original articles and personal interviews.


Zookeeper produced a logo centered on the idea of an element in the periodic table, with the ‘S’ and ‘PhD’ representing the chemical symbol for ScriptPhD and the phone number acting as the Atomic Mass number. The design and color selection of the science-based brand identity symbolizes evolution, growth and reach.


ScriptPhD’s blog has emerged as a huge success, with a rabid and growing following.


“Just thought I’d thank you once more for your spectacular work with ScriptPhD. What can I say about the magnitude and quality of how above and beyond you went to make me shine, and all in record time? You are amazingly gifted at what you do and my brand was blessed to have your talents. I love it times a thousand. Cannot thank you again enough. This is A++ work.”
–Jovana Grbic, ScriptPhD




Written by Dave Waite on 11/30 at 09:00 AM
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