Zookeeper Creates Apparel Monster for Majicco

After creating the new name for this Los Angeles-based kids clothing company, we imagined the Apparel Monster. An illustrated creature threaded together with a zipper neck and button head to be imaginative, fun and playful. More whimsical than scary, the Majicco logo serves as the flag for the stylish, European-influenced brand that’s taking a hip and cutting-edge approach with its fashion designs for kids. We customized a classic font, tweaking it to be youthful and infusing it with an attitude of play, with the two o’s combined to symbolize childhood stretching to infinity. The uncommon gold and silver coloring is intended to make an immediate, bold impression.