Zookeeper Creates New Logo for Hypnotic Air
Screaming eagles. Demonic clowns. Saintly angels. Artist Matt Andrews sends them down the road in serious style. He imagines and then paints inspiring images on bikes, trucks and cars. He came to us seeking a brand identity for his new airbrush studio named Hypnotic Air.
We created this logo to reflect the energy and impact of his impressive painting style. The custom-illustrated swirl draws the eye in and doesn’t let go. The type was heavily altered to have a unique feel. We also worked to give the logo a sense of depth and dimensions. Just don’t stare too long or you will get very sleepy…
“That is definitely a WINNER! It looks great. It’s very intense and compelling, the exact way I want my art to be portrayed. It really gives it a whole new personality. Good job, guys.”
–Matt Andrews, Owner, Hypnotic Air
Zookeeper Designs Entertainment Company Logo
Hollywood director, writer and producer Jon Polansky enlisted Zookeeper to brand his entertainment company, No H Productions. As a movie director in Los Angeles with a notable last name, Jon sought to place the emphasis on his first name and make his company’s moniker memorable.
We created the movie-production company’s logo with a big and bold NO H, and a film spool to be instantly evocative of the industry his business is in. We then splashed it with a vibrant green color to symbolize growth and fun, reflecting the spirit of a production company on the rise.
“Looks great, Dave! Thanks for all your excellent and hard work.”
–Jon Polansky, Director, No H Productions
Zookeeper Creates Apparel Monster for Majicco
After creating the new name for this Los Angeles-based kids clothing company, we imagined the Apparel Monster. An illustrated creature threaded together with a zipper neck and button head to be imaginative, fun and playful. More whimsical than scary, the Majicco logo serves as the flag for the stylish, European-influenced brand that’s taking a hip and cutting-edge approach with its fashion designs for kids. We customized a classic font, tweaking it to be youthful and infusing it with an attitude of play, with the two o’s combined to symbolize childhood stretching to infinity. The uncommon gold and silver coloring is intended to make an immediate, bold impression.
“I LOVE LOVE LOVE the logo. I love it so much. It’s very current and playful. It’s so modern. I’m just ecstatic.”
–Strauss A., Majicoo Founder
Zookeeper Writes the Copy for Bebe’s PH8 Fashion Brand Launch
When fashion brand Bebe launched their new venture, PH8, they enlisted our help to create the new copy for their apparel brand that would replace Bebe Sport in retail locations across North America.
Reflecting an uplifting, optimistic feel, the copy told the story of PH8, framing the new brand as a fusion of function and fashion for women embracing an active lifestyle.
We wrote the new copy that appeared in their brand guide book, promotional emails, direct mail, call scripts and website.
Several New Clients Enlist Zookeeper’s Creative Services
We’ve been fortunate to work with several new clients lately. Check out the roster of companies that have enlisted our creative services.
New Taglines Added to the Zookeeper Portfolio
A short and sweet tagline is a terrific way to differentiate your business from the competition. Coupled with a strong conceptual logo, a tagline brings extra oomph to your brand.
We’ve recently added a slew of new taglines to our portfolio.
Zookeeper Creates New Brand Identity for Changemakers Toolbox
A new consulting business focused helping people or important causes reach a higher level of success, Changemakers Toolbox provides the coaching, training, programs and tools for “changemakers” who want to create the mindset of a leader and make a bigger difference in the world. The Canadian company helps its clients get closer to finding and living out their purpose so they can create more fulfillment in their lives.
We created this brand identity to be bright and optimistic, with type that has a fun, unique and inviting feel. The illustrated toolbox comes alive with a bold red and energetic yellow glow, as symbolic images fly upward. Strong, powerful and full of life, the new logo aims to reach out and invite a wide audience in North America and beyond.
“Having a compelling brand is all about drawing attention to your product or service. Dave was able to create a logo that not only reflected my style but also encouraged me take it up a notch and present a bolder image to the world. Ultimately his work has helped me be more confident in what I offer and make a bigger impact. Thanks for a great logo. You’ve been a star.”
–Lisa Princic, ChangeMakers Toolbox
Zookeeper Creates New Logo for Eat Naked
With an intentionally controversial name, Eat Naked is poised to get attention with a book soon slated for publication and an expansive brand launch.
Eating naked is a way of eating that’s delicious, fun, accessible and, best of all, makes you look and feel great naked. Eating naked is eating without the extras. Eating naked is eating fresh food that’s whole, organic, unrefined, and often comes unpackaged.
Light, lively and playful, the Eat Naked logo was created to grab attention with a bigger type and an energetic red for ‘Naked,’ designed with the disappearing ‘a’ to hint at the core of the brand’s message. We also consulted on the catchy name and wrote the tagline for the nutrition brand.
“Working with Zookeeper has been an absolute pleasure. Somehow Dave managed to step inside my brain and create the exact look and feel I had envisioned. His customer service is exceptional and his designs are really creative without imposing his stylistic preferences on the client. I cannot recommend him highly enough. And I am totally in love with my new logo and website. I was wildly impressed.”
–Margaret Floyd, Eat Naked
Zookeeper Designs New Logo for Benson Marketing Group
Benson Marketing Group provides custom printing solutions to retail stores across the country, delivering hundreds of unique products that include bags, labels and tags. While focusing on country stores that sell folk art and antiques, Benson Marketing Group sought a new brand identity that would allow them flexibility in the future as they expand their business to serve a wider umbrella of stores, while appealing to a largely female client base.
Brainstorming and pondering many possibilities, we wanted to create a logo that symbolized the delight a customer would feel when leaving a store with a new find that was either a gift or a present to themself. Zookeeper created a custom illustration of a ribbon, with a playful swirl, and colored it red to pop with excitement. The sturdy yet approachable Benson sans-serif type was customized and kerned to give a feeling of space, and a darker blue was chosen to convey trust and security.
“I love the logo.”
–Tony Benson, CEO, Benson Marketing Group
Zookeeper Creates The New Logo for LBK Global
An emerging entertainment-and-technology consulting company specializing in talent management, new media, business development and strategic initiatives, LBK Global focuses on making connections. Their mission is to identify new trends and assist their clients in building key relationships that lead to long-lasting partnerships, new business and increased revenue.
We designed the LBK Global logo to emphasize connections, with the LBK merging with the Global to create excitement. The logomark’s sharp arrow contrasts with the rounded corners to be futuristic yet friendly, with the gradient drawing distinction between the two words.
The brand identity’s mark shows four arrows of connection uniting together, with a plus sign formed in the negative space to symbolize the help and positive increase in revenues that LBK Global can provide to businesses enlisting their services.
Zookeeper Relaunches 700-Page Website for Iwata-Medea and Artool
In late 2008, we relaunched the website for Iwata-Medea, the world’s leading airbrush product manufacturer. It’s bigger, better and faster than ever. And Artool, creators of the world’s finest airbrush stencils, is fresh out of the oven with its own new website.
We created, designed and developed both new sites to run quicker, look smoother and be completely Web 2.0-friendly. Built using XHTML and designed with CSS, the sites are powered by a dynamic content management system that serves up pages faster than ever. More new content, a Flash movie and a new blog from the company president greet visitors on the front page.
Iwata-Medea first approached us in 2003 to completely redo their self-described “funhouse of chaos.” The site was built to revolutionize the information available on the web about airbrushes and techniques through its quality, presentation and organization. Designed to be the ultimate destination for all airbrush users, the site’s primary goal was to be comprehensive, yet easy to use.
Zookeeper responded by building a site intended to be the ultimate airbrushing destination on the web. The site includes extensive product information on Iwata airbrushes, spray guns and compressors, Medea paints and the full range of Artool offerings, along with expansive sections on resources, uses, tech support, contact information and news about the company.
Today the site, with substantial monthly updates, totals more than 700 pages and forms “the backbone of how we communicate with our customers now and in the future.”
Visit the Iwata-Medea website.
“Our new website is the backbone of how we will communicate with our customers now and in the future. It’s be a place where visitors from around the globe are able to find out specific information on products or just stop in and say hello. Iwata-Medea has long stood as the company that provides the ‘best of the best’ to creative professionals worldwide. We understand the importance of information – especially real-time information available on the Internet.”
–Will Naemura, former President of Iwata-Medea
Zookeeper Creates New Website For LA High-End Custom Homebuilder
From acquiring the domain name to launching the site, Zookeeper did it all for Douglas Raub Design + Development, a high-end custom homebuilder in Southern California. After creating their new brand identity and logo, we assembled all the content, including writing the copy, optimizing the site for search engines and directing the photo shoot. We plugged it all into a design that was created to be simple, elegant and exceptionally user-friendly. The site features a Flash portfolio movie and dozens of crisp, breathtaking photos of the firm’s work, imaging the company in the best possible light and positioning them to grow rapidly in the future.
Visit the Douglas Raub Design + Development website.
“Dave Waite at Zookeeper designed, built and launched my website in October 2008. I could not be more thrilled with the way it turned out. Dave is a true pro who delivers what he says he is going to do, and does it effortless and on time. I have also recieved rave reviews on my logo and brand idenity that Dave designed. It will truely take me to the next level of business to where I want to go. Dave, I could not be more happier and it was a pleasure to do business with you. I cant wait to do it again!!!
–Doug Raub, President, Douglas Raub Design and Development
