Zookeeper Blog

New OK Go Video



Check out this amazing new video from OK Go, “This Too Shall Pass.” Using a Rube Goldberg machine, they filmed this all in one shot. Wow.



Written by Dave Waite on 03/08 at 09:04 AM
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Copywriter buddy Mark Radcliffe featured in short film Lemonade



Good buddy Mark Radcliffe is one of the characters in Lemonade, a short film about a group of advertising professionals who are laid-off in 2008 by a large NYC ad agency and how that changes their outlooks on life. Worth watching:



Written by Dave Waite on 02/18 at 01:18 AM
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Eat Naked One Step Closer to Being Published…



Just heard exciting news from Margaret Floyd, an exceptional nutritionist here in LA. She’s getting very close to being under contract for her forthcoming book, Eat Naked, which will explore how eating fresh food that’s whole, organic, unrefined, and often comes unpackaged is a healthier nutritional choice. The book would launch in Spring 2011 and appear in bookstores everywhere.


Zookeeper developed the logo, tagline and website late last year.


Very, very excited for Margaret.



Written by Dave Waite on 02/17 at 05:42 PM
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Dock Ellis and the LSD No-No by James Blagden



As we all know now, many of our baseball heroes put incredible doses of steroids in their bodies over the years to boost their slugging abilities.


But imagine being on an acid trip and pitching? And not just pitching, but throwing a no hitter, the rarest of diamond gems. Dock Ellis did it back in the day and here’s his almost unbelievable story in this brilliantly illustrated video by No Mas and artist James Blagden:



Written by Dave Waite on 11/20 at 03:23 PM
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The Crystal Method’s Releases “Come Back Clean” Video



Check out our hockey buddy Kenny Jordan’s new video that just released today, Come Back Clean (Kaskade Radio Edit Version). Kenny teams with Scott Kirkland to form The Crystal Method, one of the best selling electronica bands in the world.




Last year, we designed this poster for a fundraiser hosted by The Crystal Method. We also created this “I lost me to The Crystal Method” T-shirt:

 

image


Written by Dave Waite on 10/16 at 11:31 AM
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Smokey the Bear has his paws full


Forest Fire Mushroom Cloud

Past Dusk

Sundown

Moon and palms

Just back from Mulholland Drive, a bit east of Laurel Canyon, checking out the massive forest fires. Overlooking Universal City, the vantage up there of the Station fires is incredible. You could actually see the flames tonight, ripping up the slopes, getting very close to the communications towers on Mt. Wilson which could vaguely be seen in the distance. When I stopped yesterday afternoon, you could just see smoke from there, approximately 18 miles from the closest fires, as the crow flies.


The billowing clouds look like massive mushroom clouds – these pictures don’t do justice the size and scope of the clouds. They are enormous.


My grandfather was a firefighter in my hometown of Troy, NY, and my grandmother and great aunt used to take me to many fires when I was just a kid. We’d sit there for hours and watch the firefighters do everything they could to douse the flames. Very sad two firemen lost their lives today battling the forest fires. And these fires are a long way from being over…


Click on the photos above to enlarge the pictures of the spectacular – and ominous – skies.

 



Written by Dave Waite on 08/30 at 07:44 PM
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The Footnotes of Mad Men


The Footnotes of Mad Men

Everyone in the ad world has been talking this week about the return of Mad Men, the hit series on AMC about the advertising world in the 1960s. It’s one of the best shows on TV these days.


Our good friend and client Jovana Grbic of ScriptPhD just sent us this link to The Footnotes of Mad Men. It’s a fascinating companion piece to the show. Check it out.



Written by Dave Waite on 08/20 at 09:24 AM
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Is your Monday being a Monday? Awkward Family Photos dishes up some humor


http://awkwardfamilyphotos.com/

We all have those family photos that we just loathe. Awful haircuts, fashion miscues and crooked smiles all conspire to make photos that are just downright bad. But this site really takes the cake…


Literally hours of fun, AwkwardFamilyPhotos.com has some really, really strange photos of, you guessed it, families.


Special thanks to Bob Litt up in the PDX for alerting us to this minefield of humor.



Written by Dave Waite on 08/17 at 10:15 AM
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Brandweek Article on How Starbucks Became the Top Brand on Facebook



Starbucks has been doing a masterful job in the social media sphere to get their word out and build up a community of loyal followers. And it’s paying off – they’ve racked up 3.7 million fans on Facebook.


Read how they’ve done it in this Brandweek article


What’s your brand doing to build a community and make an emotional connection with customers?

 



Written by Dave Waite on 08/12 at 09:03 AM
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Calvin Harris “I’m Not Alone” Video



Recently met and had coffee with a talented LA designer about collaborating in the future. I noticed on her Facebook profile under info that she says she has slept with the same doll, Dolly, every night, since the day she was born. I forgot to ask her about that. Quite the streak. Funny the emotional connection we make to things.


Which leads us to the new Calvin Harris video, the first release off his new album releasing August 17th that I’m pretty excited about. His first album, I Created Disco, was chock full of hits and energy, and seeing him live at the Henry Fonda Musicbox here in Hollywood was one of the highlights of 2008. In this new video, “I’m Not Alone,” Calvin loses his teddy bear as a kid and is hellbent on reanimating his stuffed bear, slicing and dicing models to bring it back to life. Part snuff film, part man-on-a-mission, the vid is pretty hypnotic. Check it out:



Written by Dave Waite on 08/10 at 01:37 AM
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Dave Waite
A Northwestern University graduate and native New Yorker, Dave Waite founded Zookeeper in 1999 after working on ESPN’s SportsCenter and as a creative writer for Nike. He’s passionate about helping companies build brands that emotionally connect with their customers. More. View resume. Connect on LinkedIn and Facebook. .(JavaScript must be enabled to view this email address).

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