About Us

IMAGINATION. UNCAGED
We create ideas. Build brands. And tell stories. We engage. Develop content. And smartly interact.


We’re a different kind of animal when it comes to creative. We explore space. Surf the clouds. Cruise to distant lands. Dive into a sea of boundless possibilities. We go to great lengths to help clients escape the mundane and predictable.


Because the expected is soon forgotten. But the unexpected is always remembered. And brands are remembered by great ideas. Be your own creature.


FRESH. FRIENDLY. FUN. FOCUSED
Zookeeper is a creative content company. Located in Los Angeles, Zookeeper delivers original, branded work that’s edgy, provocative and memorable. We help you forge emotional connections with customers that create a passion for your brand. View our portfolio. Download our About Us PDF.


WHAT WE DO
Branding. Strategy. Communications. Design. Advertising. We believe content is king. And storytelling makes a brand real. Zookeeper creates work that cuts through the clutter to get your message seen and heard. Our finger is on the pulse as we navigate an ever-changing digital universe that’s more challenging than ever – and filled with possibilities. Learn more.


WHO WE WORK WITH
Nike. The New York Yankees. The Crystal Method. Wells Fargo. Abercrombie + Fitch. Entertainment companies. Sports teams. Fashion brands. Leading ad agencies. Top design firms. They’ve all confidently hired us over the years. We work with clients that want to create great brands and tell meaningful stories. More.


TESTIMONIALS
Here’s what our clients have to say about our work and partnering with us:
“Smart. Capable. Creative. Engaging. Strategic. Dave is all of those and a very strong business manager as well. I recommend him highly for any company looking for an agency to lead their creative strategic direction.”
–Steve Potestio
Owner, Potestio (creative talent management firm)
More testimonials.


HOW WE DO IT
Zookeeper herds together best-of-breed talent to produce concept-driven, award-winning creative work for companies of all sizes. Our services include naming, brand identity, taglines, advertising, content creation, design and interactive. Consulting, trend spotting and perception management are what we do on a daily basis. Whether it’s astute tactics, an accurate brand voice or distinctive visual appeal, we can help you stand out from the pack to thrive.  Since 1999, we’ve been helping our clients build brands that smartly express who they are, what they do and why people should do business with them.


RESEARCH AND EXECUTION
We start by getting to know you and your brand. We listen. We think. We research your business and industry to come up with a winning strategy. We tirelessly brainstorm for clever concepts that will get attention and relate to your customers in a compelling way. Then, with your input, we fearlessly execute bold, imaginative ideas that are lively, fun and make your business roar.


FAST AND NIMBLE
We believe that it’s better to be small, fast and agile. By staying lean, and free of overhead and bureaucracy, we can attack your projects with speed and fresh ideas. We’re well connected and use the industry’s top creative talent to supplement our core services. Since we work exceptionally well under tight deadlines, top design firms and advertising agencies have long contracted with us to deliver compelling creative work that saves the day.


CAPABILITIES
Branding. Advertising. Design. Communications. Our imagination crosses many mediums. Zookeeper operates with a business model that’s completely scaleable to handle any project. Capable of tackling large projects for small start-ups or Fortune 500 companies, we are able to customize our creative approach for each project so we can meet your special and unique needs. We deliver work that’s communicated and designed with a distinctive and unique creative flair. And you’ll find our customer service to be exceptional.


SERVICES
+Strategic marketing, brand building, trendspotting and consulting 

+Name development for new products and companies
+Full corporate identity systems including logos and service marks, plus stationery packages


+Website design, redesign and development, and new media development

+Interactive advertising


+Search-engine optimization (SEO) and pay-per-click (PPC) advertising programs
+Copywriting, content development, graphic design, art direction and creative direction 

+Direct marketing and public relations 


+Athlete and celebrity imaging 

+Project and account management 

+Media planning and buying
+Newspaper, magazine and outdoor advertising


+TV and radio ad creation, direction and production

+Photography and illustration


+Direction for photo shoots and video productions 

+Event promotion 

+Product, packaging, point-of-purchase, display and event design


 

CONTACT US TODAY
.(JavaScript must be enabled to view this email address) today about your branding, content or interactive project. If it sounds like we’re a good fit, we’d be happy to provide you with a free estimate.

 

 






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In 1999, Dave Waite founded Zookeeper, a brand identity, design and communications firm to help companies build brands that smartly express who they are, what they do and why people should do business with them.


Zookeeper’s creative services include naming, copywriting, brand identity, advertising, content creation, graphic design and interactive design. Zookeeper produces concept-driven print ads, TV commercials, radio spots, interactive advertising, websites, product packaging, direct marketing, press releases and retail environment design. Clients have spanned a range of Fortune 500 companies, small business, design firms and advertising agencies.


After working at ESPN on the SportsCenter, SportsNight, NFLPrimetime and NHL2Night TV shows, he moved to Oregon and worked for two years as the creative writer for the Retail Design department at Nike, where he wrote, edited and managed displays (including film and video interactives) for 15 NIKETOWNs and 2 NIKESTOREs, including openings in London, Berlin, Las Vegas, Honolulu, Toronto, Melbourne and Miami.


Dave Waite Feeding Mr. Reindeer

Originally from upstate New York, Dave graduated from Northwestern University in 1994 with a degree from the Medill School of Journalism. He has also studied at Moscow State University in Russia, the Pacific Northwest College of Art in Portland, Oregon, and OtisCollege of Art and Design in Los Angeles.


Dave relocated Zookeeper to Los Angeles in September 2007. He’s passionate about helping companies build brands that emotionally connect with their customers. And chasing hockey pucks. View resume. Connect on LinkedIn and Facebook. Follow on Twitter. .(JavaScript must be enabled to view this email address).


“In a perfect world, creatives would have much time to research, brainstorm and come up with inventive, effective solutions for their clients. But let’s face it…the world’s not perfect. Next best thing is working with Dave. He can come up with great concepts at the drop of a hat. And on top of all that time and cash he saves me, he makes me laugh – all the time.”
–Carrie Asby, Owner, Rabbit Rabbit LLC
More testimonials.