Who We Are

Guidance Counsel was formed in 2005 by Rick Anguilla, former VP of Brand Communications and VP of Investor Relations at Nike, Inc. During his 10 years at Nike, Rick led the development and communications of the company’s position as one of the world’s leading consumer brands.

Our goals are simple. Like John Cusack said in Say Anything, we’re pretty sure of what we don’t want to do. We don’t want to have the largest communications business on the planet. We think that the most effective relationships between a company and agency occur when there is a deep, intimate understanding of the company’s brand mission.

We do wish to work with companies that have a compelling story to tell and who want it communicated effectively. We like to think we do that part pretty well.