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Zookeeper News • Branding + Design + Advertising

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New Website Coming Soon

You may have noticed we haven’t updated our blog in a few months...and it’s not because we don’t have a ton of news to share. We’ve been busy planning and designing a new website, which should launch in the coming weeks. Stay tuned…

In the meantime, you can follow us on Twitter
Add us as a friend on Facebook
Find us on LinkedIn

Posted by Dave Waite on 06/13 at 03:53 PM
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Zookeeper Designs New Logo for Benson Marketing Group

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Benson Marketing Group provides custom printing solutions to retail stores across the country, delivering hundreds of unique products that include bags, labels and tags. While focusing on country stores that sell folk art and antiques, Benson Marketing Group sought a new brand identity that would allow them flexibility in the future as they expand their business to serve a wider umbrella of stores, while appealing to a largely female client base.

Brainstorming and pondering many possibilities,we wanted to create a logo that symbolized the delight a customer would feel when leaving a store with a new find that was either a gift or a present to themself. Zookeeper created a custom illustration of a ribbon, with a playful swirl and colored red to pop with excitement. The sturdy yet approachable Benson sans serif type was customized and kerned to give a feeling of space, and a darker blue was chosen to convey trust and security.

“I love the logo.”
–Tony Benson, CEO, Benson Marketing Group



Posted by Dave Waite on 02/26 at 08:22 AM
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Zookeeper Creates The New Logo For LBK Global

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An emerging entertainment-and-technology consulting company specializing in business development and strategic initiatives, LBK Global focuses on making connections. Their mission is to identify new trends and assist their clients in building key relationships that lead to long-lasting partnerships, new business and increased revenue.

We designed the LBK Global logo to emphasize connections, with the LBK merging with the Global to create excitement.  The logomark’s sharp arrow contrasts with the rounded corners to be futuristic yet friendly, with the gradient drawing distinction between the two words.

The brand identity’s mark shows four arrows of connection uniting together, with a plus sign formed in the negative space to symbolize the help and positive increase in revenues that LBK Global can provide to businesses enlisting its services. 

Posted by Dave Waite on 02/10 at 04:42 PM
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Zookeeper Turns 10

How many is that in animal years??

Wow, the time has flown by. Looked down at the calendar today and realized that February marks our 10th year in business. When I left Nike in February 1999 to start a freelance copywriting business, I never imagined that over time it would morph into something much more. From naming projects to logo design to website development, our cabilities have greatly expanded.

One constant has been our goal for always aiming to creative breakthrough work that’s delivered with exceptional customer service. It’s a philosophy that has served us well.

A big thank you to all of our clients, family and friends who’ve supported us over the years. We wouldn’t be here without you.

Posted by Dave Waite on 02/01 at 11:55 AM
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Zookeeper Completes Book Cover Illustration

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We’ve just completed the creation of the final illustration for the book cover for PyschoPop & The Enzyme Queens, a wild and crazy science-fiction novel by Kent Smith that’s slated for publication in 2009.

Set a 150 years in the future, PsychoPop is a wild ride through the imagination of a society plagued by bureaucracy, corruption and terrorism that invokes comparisons to Franz Kafka, Salvador Dali and Philip K. Dick. Pictured below is the final illustration of the book cover. We also just proofed and edited the the book.

“The illustration is awesome. I think it will really stand out. Thanks again.”
–Kent Lewis, Author, PyschoPop & The Enzyme Queens



Posted by Dave Waite on 01/05 at 04:19 PM
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Happy New Year!

Happy New Year! Thanks to all of our friends and clients for your business and support in 2008, which proved to be a key year of transition for us. We added many LA-based clients and expanded our range of creative services.

We’re very excited to kick off 2009. Next month marks our 10-year anniversary of starting Zookeeper. A decade feels like a long time but in many ways, we’re just getting started.

December was hectic and busy month. We’ll have a bunch of new work and testimonials added to the website in the coming days, so stay tuned…

Posted by Dave Waite on 01/01 at 09:03 PM
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Zookeeper Relaunches 700-Page Website for Iwata-Medea and Artool

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We’ve just relaunched the website for Iwata-Medea, the world’s leading airbrush product manufacturer. It’s bigger, better and faster than ever. And Artool, creators of the world’s finest airbrush stencils, is fresh out of the oven with its own new website.

We created, designed and developed both new sites to run quicker, look smoother and be completely Web 2.0-friendly. Built using XHTML and designed with CSS, the sites are powered by a dynamic content management system that serves up pages faster than ever. More new content, a Flash movie and a new blog from the company president greet visitor on the front page.

Read more.

Posted by Dave Waite on 11/19 at 04:31 PM
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Be Your Own Creature

Imagination. Uncaged. We’re a different kind of animal when it comes to creative. Zookeeper helps clients escape the mundane and predictable. We go to great lengths to deliver the unexpected. We’re not afraid to stand out or be different. And we mean business.

Who We Are

Fresh. Friendly. Fun. Focused. Zookeeper is a creative content company. Located in Los Angeles, Zookeeper delivers original, branded work that’s edgy, provocative and memorable. More about us. View our portfolio. Download our About Us PDF.

What We Do

Branding. Advertising. Design. Communications. Zookeeper creates work that cuts through the clutter to tell your story and get your brand message seen and heard.  We’re able to customize our creative approach for each project to meet your special and unique needs. Learn more.

Who We Work With

Nike. The New York Yankees. The Crystal Method. Wells Fargo. Abercrombie + Fitch. Entertainment companies. Leading ad agencies. Top design firms. Just a few of the types of clients who’ve confidently hired us over the years. Complete client list.

Testimonials

Here’s what our clients have to say about our work and partnering with us:

“Smart. Capable. Creative. Engaging. Strategic. Dave is all of those and a very strong business manager as well. I recommend him highly for any company looking for an agency to lead their creative strategic direction.”
–Steve Potestio, Managing Director/Owner, 52 Limited

More testimonials.